The Boot-Up Screen on Jio Set-Top Box is a powerful ad placement opportunity where a brand’s ad is displayed as the device powers up, ensuring immediate visibility to the user. This high-impact format captures undivided attention, as the ad plays before the user can access any content. Typically, the ad runs for a full day, reaching all active Jio Set-Top Box users, making it a prime spot for maximizing brand exposure and driving recall effectively.