This digital screen is strategically placed inside the stadium hosting the India vs England Test match series. The advertisement will run live during match hours across all 5 matches (each match 5 days), totaling 25 days in series. The branding will be visible to both the in-stadium audience and viewers watching on TV and mobile, as the screen is prominently featured in live camera coverage. This ensures high visibility and repeated exposure to a large, highly engaged cricket-viewing audience.