As the Official Partner, the brand enjoys full association and image rights with category exclusivity, on-ground branding across key assets (perimeter boards, sight screens, midwicket 3D mats, dugouts, etc.), broadcast visibility (including 50 sec FCT per match, logo integration, and on-air mentions), co-branded content rights with players, digital and social media amplification, logo presence across league platforms, promotional event rights, a 5-pax corporate hospitality box, and exclusive signed merchandise from participating teams.